When the Week of Life was in its infant phase, we, in the editor’s office, noticed a photographic phenomenon lurking amongst the photos of the authors from around the world. It was more of a sociological phenomenon, perhaps pointing out the future investigative and scientific character of the whole project. What are we talking about? With a few exceptions, everyone who submitted one or two sets into the project, he or she included a photo lying down in front of the strong ‘magnetic box’ called TELEVISION, with own feet usually belonging to the resulting image. Resting, relaxing or just laying on the sofa watching TV has become a worldwide phenomenon. We can see here how powerful the grasp of this medium is and how we’ve become its loyal brothers and sisters. From the photos themselves, we can even easily sense the intensity that goes on during this kind of ‘action’. At times, it is electrifying as telephone wires. Other times, it can be as chilly as the spring frost. At this point, we are not here to judge, assess or evaluate; that belongs to the Author’s column section, soon to expand by another scholarly perspective. As for our concluding remark, hardly any other activity is as resembling across the continents as hanging around the TV is. Welcome to the world of the Magic box.